An exhibition space in Walthamstow, London
Occupying over 9m of beautiful Victorian corner-shop windows, formerly Frank Ison's hardware store, WVWG is a 24 hour street-facing gallery overlooking Walthamstow's village square. It is prominently positioned amongst popular bars and restaurants on a largely pedestrianised street and provides a visual diversion for passers-by and visitors to nearby attractions such as world-renowned, neon heaven God's Own Junkyard and the award-winning William Morris Gallery.
Commissioned by current tenants Estates17 & Marsh Street Mortgages to revitalise the huge under-used windows, creative director Danny Coope, an artist and designer in his own right, developed the concept of a window gallery. Special lighting was installed and display walls were built by an experienced Walthamstow carpenter, whose clients include Sir John Soane museum and Kenwood House.
The gallery's aim is to provide an exciting visual feast by local, national and international professional artists and creatives, featuring curated shows of quality painting, drawing, photography, sculpture, film, one/two/three man shows, Open exhibitions and group shows, even guest galleries, Christmas windows and theatrical window treatments, all to surprise and delight. And of course we hope to be a key venue on the biennial E17 Art Trail too!
Thanks to the generosity and vision of Marsh Street Mortgages for making the gallery a reality.